Biography of Edward J. Insley, CEO
Didactic Education:
• Bronx High School of Science (1956)
• New York University, BA (1960)
• Syracuse University, JD (1963)
The Bronx High School of Science was founded in 1938. There is a competitive
admissions exam and is open to any student residing in New York City.
The mean IQ of the students is 138. Seven graduates are Nobel laureates
in chemistry and physics. Yet, it also emphasizes the arts and humanities. Its
graduates include EL Doctorow, William Safire, Jeff Greenfield of CNN and Bobby
Darin.
While enrolled at New York University, Mr.Insley had a quadruple major in Eco-
nomics, Political Science, History and English and was elected to Alpha Pi, the
political science honorary society.
At the Syracuse University College of Law, he was a contributor to the Syracuse
Law Review. In addition, he participated in an inter-disciplinary program in
commercial international law sponsored by The College of Law and The Maxwell
School of Citizenship and Public Affairs at Syracuse University.
Experiential Education:
• Internship, United States Attorney for the Southern
District of New York, under the supervision of the Honorable Robert M.
Morgenthau and Charles B. Rangel.
• Graduate, the Sandler Sales Institute(TM).
• Graduate, Lifespring Effectiveness Training.
The Internship was open to any law student who had completed their second year
of law school. It enrollment was limited to 40 students and selection was on a
national competitive basis.
The Sandler Sales Institute© is experiential education. It uses neuro-linguistic
programming in the sales process. Its premise is based on human beings moving
away from pain and towards pleasure. Typically, if you find the pain, a sale is likely.
This is a relatively new sales paradigm. Salespersons and managers can be coach-
ed to improve their closing rate while allowing prospects to feel like they are in con-
trol of the process.
Lifespring is based on the work of the Martin Heidegger. His point of view is that
limited belief systems shape human behavior and inhibit personal and
business growth. Typically, behavior has a primary and secondary modality.
The modalities are controller, analyzer, supporter and promoter. They describe be-
havior and are not character flaws. Executives and sales personnel can be coach-
ed to use their behavior to maximum advantage and increase personal
and team productivity.
Professional and Business Experience:
Ed Insley practiced accounting and tax law in New Jersey for over 25 years.
Following his experiential training, he also served as a management consultant. He
was the CEO of Anota Planning, a magazine providing business and tax information
via the internet and fax. He is the Founder and CEO of BUSINESSGRAVITY.NET.
He also served as the Scotch Plains, New Jersey Zoning Board of Adjustment
attorney for a period of nine years.
Ed was the Chairman of the Board of SSI Management Group, a company that
owned and managed three golf courses in South Carolina.
He has been at guest lecturer at Syracuse University, The PGA of America School,
CLU chapters, brokerage firms, county CPA Societies and at annual meetings of
various life insurance companies.
Personal Honors:
The Humane Society, Mid Atlantic Region, Co-Humanitarian of the Year (1979)
with the Hon. Thomas Kean, then Speaker of the New Jersey Assembly.
Didactic Education:
• Bronx High School of Science (1956)
• New York University, BA (1960)
• Syracuse University, JD (1963)
The Bronx High School of Science was founded in 1938. There is a competitive
admissions exam and is open to any student residing in New York City.
The mean IQ of the students is 138. Seven graduates are Nobel laureates
in chemistry and physics. Yet, it also emphasizes the arts and humanities. Its
graduates include EL Doctorow, William Safire, Jeff Greenfield of CNN and Bobby
Darin.
While enrolled at New York University, Mr.Insley had a quadruple major in Eco-
nomics, Political Science, History and English and was elected to Alpha Pi, the
political science honorary society.
At the Syracuse University College of Law, he was a contributor to the Syracuse
Law Review. In addition, he participated in an inter-disciplinary program in
commercial international law sponsored by The College of Law and The Maxwell
School of Citizenship and Public Affairs at Syracuse University.
Experiential Education:
• Internship, United States Attorney for the Southern
District of New York, under the supervision of the Honorable Robert M.
Morgenthau and Charles B. Rangel.
• Graduate, the Sandler Sales Institute(TM).
• Graduate, Lifespring Effectiveness Training.
The Internship was open to any law student who had completed their second year
of law school. It enrollment was limited to 40 students and selection was on a
national competitive basis.
The Sandler Sales Institute© is experiential education. It uses neuro-linguistic
programming in the sales process. Its premise is based on human beings moving
away from pain and towards pleasure. Typically, if you find the pain, a sale is likely.
This is a relatively new sales paradigm. Salespersons and managers can be coach-
ed to improve their closing rate while allowing prospects to feel like they are in con-
trol of the process.
Lifespring is based on the work of the Martin Heidegger. His point of view is that
limited belief systems shape human behavior and inhibit personal and
business growth. Typically, behavior has a primary and secondary modality.
The modalities are controller, analyzer, supporter and promoter. They describe be-
havior and are not character flaws. Executives and sales personnel can be coach-
ed to use their behavior to maximum advantage and increase personal
and team productivity.
Professional and Business Experience:
Ed Insley practiced accounting and tax law in New Jersey for over 25 years.
Following his experiential training, he also served as a management consultant. He
was the CEO of Anota Planning, a magazine providing business and tax information
via the internet and fax. He is the Founder and CEO of BUSINESSGRAVITY.NET.
He also served as the Scotch Plains, New Jersey Zoning Board of Adjustment
attorney for a period of nine years.
Ed was the Chairman of the Board of SSI Management Group, a company that
owned and managed three golf courses in South Carolina.
He has been at guest lecturer at Syracuse University, The PGA of America School,
CLU chapters, brokerage firms, county CPA Societies and at annual meetings of
various life insurance companies.
Personal Honors:
The Humane Society, Mid Atlantic Region, Co-Humanitarian of the Year (1979)
with the Hon. Thomas Kean, then Speaker of the New Jersey Assembly.
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